London City Airport Is First UK Gateway To Welcome Visitors

2012-01-18

London City Airport is proud to announce its support of the Government’s 2012 ‘GREAT’ campaign, being the first UK airport and gateway to London to showcase all that is ‘GREAT’ about Britain to the millions of inbound passengers travelling into the UK from Europe and America.   

The tourism campaign aims to highlight on areas of UK excellence including sport, shopping, innovation, technology, culture and heritage – all of which are relevant to London City Airport as the expansion of London moves east. Millions of inbound visitors will be hit with a series of campaign posters upon arrival into the capital; kick-starting on 23 January, the promotion will extend to cover the Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games.        

Richard Gooding, Chief Executive for London City Airport said: “The fact that London City Airport is the first UK airport to support the Government’s ‘GREAT’ campaign is no coincidence. We offer an ideally located airport for visitors to London in 2012, being situated just three miles from the Olympic Park, and have continued to go from strength to strength as a vital airport of choice for millions of inbound passengers coming to London from European hubs, as well as New York City. “ 

He continued: “We are doing all we can to back London as a must-visit destination this year and beyond and look forward to highlighting the many unique and exciting attractions that the capital has to offer for first-time travellers as well as returning visitors. We will even have a London Ambassadors information pod located in the airport’s terminal to assist passengers travelling around the UK during the summer and further the positive messages being promoted overseas via both airport and Government  campaigns.” 

London City Airport’s contribution supports the government's ‘GREAT’ campaign, which aims to give a £1 billion boost to business and will be launched across 17 key cities, including LA, Tokyo, Beijing and Sydney, with events including a show in Rio during which images of Britain will be beamed onto Sugarloaf Mountain. The government aims to deliver 4.6 million visitors to Britain over the next four years, generating tourist spending of £2.3 billion and creating almost 60,000 new job opportunities.­

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Press enquiries:
Anne-Marie Buckley
Public Relations
London City Airport
Tel: 0207 6460132 / 07584 706047
Email: Anne-Marie.Buckley@londoncityairport.com